What The Marketing Lady Said...

Unfortunately I missed my group's presentation of our comedy blog to Kathryn Corrick, of leading London advertising company, McCann Erickson, so I can't really comment on how it went...basically though, we weren't the best in terms of marketing ability. Boo! That honour went to the Top 10 For Dummies Blog (congrats and that).

What I did learn though is that our blog was a little too general. The best blogs out there are on niche little subjects, with a small, but devoted fanbase. While we may argue that our blog can appeal to all kinds of ages and fans of all kinds of comedy, the users searching our blog may get quite frustrated pretty quickly at being unable to find the exact type of post or content they are looking for. 

So all in all, our blog was not bad but not the most marketable. Fair does. It was still fun though.